In the text below some words are missing. Select appropriate words to fill the gaps.

Most awards ceremonies are now (1) ……………. by big organizations or companies. This means that it is not only the person who (2) ……………. the award who benefits but also the sponsors. The MTV awards, for instance, are great for publicising not only music but also MTV itself! On the surface, it (3) …………………. to be a ‘win-win’ 94) ……………., with everyone being happy.

(1) starting (2)  took (3) seems (4) idea (5) sponsored (6) like (7) means

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