You will hear a lecture. After listening to the lecture, in 10 seconds, please speak into the microphone and retell what you have just heard from the lecture in your own words. You will have 40 seconds to give your response.
The speaker was discussing how the advertiser spent an amount on advertisements to promote their product. According to the lecture, the speaker mentioned does this advertisement really work and some of the business defined that sale of the product does not depend on advertisements. It actually depends on the worth of the product such as loyalty and consumption. He talked about, there was a time when an advertisement was very successful in the early 90’s, but it collapsed. Overall, we can say that different countries have the different impact on the advertisement such as Japan and Germany.